Enrollment Management & Retention

Purpose The training is designed to provide admission and retention strategies that postsecondary personnel can use in operating their institutions. These strategies can be used as a tool of management that increases retention, graduates, and placement rates of students served by the institution.

Objective To assist postsecondary personnel in acquiring knowledge, understanding and skills that are necessary to provide effective admission and retention services to their students that will increase retention graduation and placement rates. The admission and retention strategies will be explored by all participants.

A Campus-Wide Comprehensive Recruitment Plan

Organizational Management
Research College Choice Process
Marketing Strategies
Admissions Process
Research Techniques College Choice
Institutional Target Service Area
Research Techniques College Choice
Competitive Postsecondary Institutions
Students' College Decision Making Process
Promotional Materials and Strategies
Promotional Mix
Examples of File Letter: Opening Sections
Intra-Campus Marketing
Resources for Marketing
Enrollment Management Plan of Operation
Admissions Follow-Through Report
Task Force Committee
Performance Outcome Objectives

4 Access Recruitment Plan

4 Access Retention Plan

All Purpose Student Recruitment Brochure

A Campus-Wide Comprehensive Retention Plan

Student Characteristics

Academic Factors
Demographic Factors
Aspirations and Motivations
Financial Factors
Environmental Characteristics
Student Involvement
Research on Retention
Four Main Student Types
Linked to Retention
Student Characteristics
Factors Related to Retention
Mission and Role of Institution
Policies
Negative Campus Characteristics
Interaction
A Feeling of Belonging
Positive Campus Characteristics
Specific Opportunities Need to be Emphasized, Fostered, and Made Available to Students
Dropout-Prone Characteristics
Philosophy
Organization for Student Retention
Action Areas for Retention
What Works in Student Retention
Evaluation